five cro fixes that actually move the needle.

Conversion optimization sounds like a big project, but most of the gains sit in small, boring details nobody tests.

• ✸Only show stock urgency when it's true, not as boilerplate on every product
• ✸Show shipping cost and delivery time before checkout, not as a surprise inside it
• ✸One clear call-to-action per screen, not three buttons competing for attention
• ✸Reviews with photos above the fold on products with hesitation points
• ✸One fewer step in checkout: every form field you can remove costs fewer drop-offs

test it, don't guess it

Every fix above looks obvious until you test it on your own visitors. Always measure before and after, over the same time of year, with enough traffic to trust the difference.