Insights

Shopify knowledge from real work.

What we learn in stores, apps and AI projects, we write down. Short, practical and without a sales pitch.

All articles

SHOPIFY · 7 min

What does Shopify really cost each month?

SHOPIFY · 8 min

Shopify for beginners, start with a solid foundation

STORE BUILT FOR YOU · 7 min

A Shopify store built for you or an existing design?

STORE BUILT FOR YOU · 6 min

What does a Shopify store built for you cost in 2026?

SHOPIFY · 7 min

Selling through AI with Shopify, what can you prepare today?

MOVING TO SHOPIFY · 7 min

Shopify plus or Shopify, when should you move?

MOVING TO SHOPIFY · 7 min

The five most common mistakes when moving to Shopify

SHOPIFY · 7 min

Can customers find your products through ChatGPT and Copilot?

FASTER STORE · 6 min

How many Shopify apps are too many?

AI · 7 min

AI chatbots on your store, what works and what is noise?

SHOPIFY · 7 min

Is the new Shopify design right for your store?

AI · 7 min

AI product copy and the risks to being found

SELL MORE · 6 min

Why customers leave while paying on mobile

MOVING TO SHOPIFY · 8 min

Moving to Shopify in 2026, the checklist that protects revenue

VISIBLE IN AI · 7 min

How does your store appear in answers from ChatGPT?

VISIBLE IN AI · 7 min

Visible in Google and AI, what does your store need?

VISIBLE IN AI · 7 min

How do you get ChatGPT and Perplexity to recommend your products?

FASTER STORE · 6 min

Why your Shopify store is slow and what usually causes it

FASTER STORE · 6 min

Why does your store feel slow on mobile?

SELL MORE · 7 min

Which sales improvements work when AI helps customers choose?

AI · 7 min

AI personalization on your store, where it actually moves the needle

SELL MORE · 5 min

Five improvements that help more visitors order