One month at a time on the pages that carry your revenue: product, cart and checkout. One change at a time, built into the theme instead of an overlay app, measured against what it replaced.
The redesign went live all at once. Conversion changed. Nobody can say which of the ten changes did it, or which one actually did damage.
A test needs traffic. Running five at once on 20,000 sessions a month just produces noise, and a monthly invoice.
The testing tool paints the change after the page has loaded. Visitors see the flicker, and the speed you paid for is gone.
We pick the change with the clearest reason to work, write down what we expect and what would prove us wrong. Then we build it.
No overlay script, no flicker, no extra subscription. The variant is real theme code, and just as fast as the original.
Split test if your traffic allows it, before-and-after with a clean period if it doesn't. We tell you which method we used.
Winners stay in the theme. Losers disappear the same week and get written down, so nobody tries them again in two years.
WE'LL TELL YOU HONESTLY IF YOUR TRAFFIC IS TOO LOW FOR CRO, AND WHERE YOUR BUDGET IS BETTER SPENT INSTEAD.
Around 500 orders a month makes real split tests possible. Below that we still work, just based on insight and best practice instead of statistics.
The first change usually ships in week two. Whether it earned anything, we can only say honestly after two to four weeks of traffic.
Yes. Everything we built stays in your theme and the reports are yours. Most people stay, because month two is cheaper than month one was.
Conversion rate optimisation: systematically raising the percentage of visitors who actually buy, by improving specific pages based on behaviour and data, instead of guessing at a new button colour.
That varies a lot by store and starting point, so we don't promise a percentage upfront. What we do promise: every change is measured honestly against what it replaced, and losers disappear as fast as winners stay.
It helps, but it's not a hard requirement. If your tracking isn't in order, we fix that as the first step, since you can't judge any change honestly without reliable numbers.
Usually we replace it instead. Overlay apps paint the change after the page loads, causing flicker and slower speed. Our variants are real theme code, without those downsides.
Bring your analytics and your conversion rate. Before the call ends, we'll name the two pages we'd start with.